In our quest to analyze every aspect of a store’s jewelry marketing program, we may be missing the big picture. With the various tools at our disposal, we can analyze every little nook and cranny of our marketing strategy. When it comes to the performance of our web site, for instance, Google Analytics can tell […]
Archives for October 2011
How Smartphones Are Changing Your Business
To say that technology is changing the way our client’s shop is an understatement. Consider the study that Google, in partnership with Ipsos OTX MediaCT, an independent marketing research firm, conducted in late 2010 to gain a better understanding of smartphone consumer behavior. They interviewed over 5,000 U.S. online adults (18 – 64 years […]
First Steps To Breaking Out Of A Slump
You have finally come to grips with the fact that you are in a sales slump, and your sales manager has confirmed it, in a not so subtle way. Now what? Honestly admitting you are in a slump is really the first step to getting back on track. If you do this right, if you are committed to it, […]