Many of us hear very well, but most do not listen. Confused? Let me explain. Hearing is merely picking up sound vibrations. Listening is making sense out of what we hear. That is, listening requires paying attention, interpreting, and remembering sound stimuli. Effective listening is active rather than passive. In passive listening, you’re like a recorder. […]
Right Mental Attitude In Selling
You can tell the minute a jewelry sales professional picks up the telephone. You can tell if they are having a good day or a bad day. Their tone and the energy behind the telephone greeting says it all. In sales, a mentally perceived bad day typically leads to lackluster sales. The positive energy behind […]
Selling Common Ground Before Bottom Line
Some associates in the jewelry trade try to go to the bottom line of a sales presentation before establishing common ground with their client. It is a common mistake replayed across jewelry stores every day. The client walks through the door, they are eventually greeted, led to what the clerk believes is the appropriate case, a […]
