Off-page search engine optimization is vital for jewelers who want to rank at the top of the search engine result page (SERP). Off-page optimization refers to all SEO techniques which do not require editing your website source code. Examples of on-page SEO would be; well-written articles, researched keyword Meta tags, simple, easy site navigation, internal […]
Archives for June 2012
3 Black Hat SEO Techniques Jewelers Should Avoid
In the high stakes world of search engine optimization (SEO), there are 3 Black Hat SEO techniques jewelers should avoid. Black Hat SEO is a term used to describe the aggressive techniques and tactics that focus solely only on influencing Google search spiders. Often Black Hat SEO techniques are used by those who are looking for a quick financial return […]
Six Social Media Goals For Your Jewelry Store
Does your jewelry store have a list of predetermined goals for your social media campaign? If you are like the majority of jewelry stores that we surveyed online recently, you have tried Facebook and perhaps Twitter but have long since abandoned it. At its core, social media is a way to have leveraged conversations with your clients. […]