We do not plan to fail, we just fail to plan. That is one of my core mantra quotes. It is spot-on in many situations in life, especially in launching a new product line. For the sake of discussion, we will assume you have done the demographic research, the client surveys, and all of the […]
Archives for July 2011
Really? That Is Why You Bought That Jewelry Product Line?
Why do jewelers buy certain jewelry product lines? Over the years I have heard many different explanations as to why the jewelry store owners invested their hard-earned cash into new lines. I wanted to share some of my all-time favorites with you. “Mrs. Smith is one of our best clients and she has been […]
Employee Happiness Is In The Genes
Pleasant, upbeat sales associates cannot be created. Oh, but I have tried. Employee happiness is in the genes. I tried for several years in the false hope that if I was upbeat if I provided the right incentives if the environment was challenging and fulfilling, that I could make anyone positive about their position. Those newly energized […]