Four Grainer

Jewelry Industry Management Consulting Firm

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      • Why Jewelers Need A Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Attracts, Engages & Retains Clients
      • Your Four Grainer Digital Magazine Can Pay For Itself
      • Special Programs For Your Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Expands Jewelers Area Of Expertise
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Jewelry Industry Management Consulting Firm

Why Jewelers Need A Four Grainer Digital Magazine

Your Social Marketing Will Have An Impact With Four Grainer
Attract, Engage, and Covert New Clients With Your Own Digital Magazine

There has never been a better time for jewelers to have their own digital magazine.

For many years local jewelers paid dearly to have their advertisements on the first inside page of a magazine or on the back cover.

Back then, before the digital transformation of the publishing world, it made sense because print was how we reached clients with our message.

 

Times have certainly changed.

While the cost of advertising has continued to climb, actual print readership has been in steady decline for some time now.

Newsstand sales of U.S. consumer magazines dropped 12% in the first half of 2014 from a year earlier, while paid subscriptions declined 1.8% and digital editions continued to expand their presence in the industry, according to figures from the Alliance for Audited Media.

 

Digital Text Is The Future Of Consumable Media.

We’re ushering in a new era with furthering technological advancements.

Physical magazines today may be gone within the next 5-10 years.

Magazines are moving online in a rapid succession.

The idea of recycling and saving the planet gets stronger every day which is the reason why an online magazine makes perfect sense.

For jewelers, there are several real, and very tangible advantages of having their own online magazine.

 

 

Couple Looking At Laptop
Connect With Young Bridal Clients

Five Advantages Of An Online Magazine For Jewelers.

1 – Your magazine can be distributed on a global scale.

2 – Deliver content across multiple platforms and mobile devices.

3 – Open new sustainable revenue channels through advertising and e-commerce.

4 – Instantly direct potential customers and traffic to your selling vehicles.

5 – Social media platforms and traditional marketing can be seamlessly integrated.

 

Clearly, those are advantages, but what if you had a content-driven digital media marketing firm developed for jewelers, by jewelers actually providing content and jewelry specific features to your online magazine?

The good news is that we have already done it.

We took a great idea and made it better. 

 

A Four Grainer Digital Magazine Delivers Significant Advantages.

1 – New Content Provided Daily.  Content that shows your jewelry brand as the expert in weddings, jewelry and today’s fashion.

2 – Mobile Responsive Design.  Everything can be easily read on any smartphone, tablet, or desktop device.

 

Couple Shopping Online
Your Online Magazine Can Pay For Itself

3 – Online Selling.  Seamless integration for “Stuller Showcase”, the “Gem Find” series of online selling programs and others.

4 – Wedding Expert.  Designed to make your jewelry brand the “go to” source for local wedding planning and content. 

 

5 – Multi-Media Integration.   Built to showcase the best Pinterest sites, Instagram, YouTube, and blogs on the wedding, and fashion.

6 – Generates Daily Visitors.  Your magazine becomes a hub for the top bridal, fashion, beauty and fitness online magazines.

 

7 – “Brand Ambassador” Program.  Incentivize your loyal clients to spread the word about your brand through social media.

8 – “Charity Outreach Program”.   Drives clients to your store while providing an easy to manage solution to community giving.

 

9 – Online Employee Application.   The integrated form provides a constant flow of job applications to your desktop.

10 – Constant Advertising.  Constant advertising of your jewelry brand, your jewelry selection, location, and services.

 

With decades in the retail jewelry trades, we are uniquely qualified to provide jewelry stores the digital media marketing tools they need to be successful.

Contact us so we can start tailoring your digital magazine to your jewelry brand. 

 

 

Four Grainer Logo 300x138Four Grainer delivers digital marketing that shows your jewelry brand as the authority on jewelry today.

 

Why You Need Four Grainer For Your Digital Marketing.

  • We Listen To You.  Even with decades in the jewelry trade, we understand every jewelry brand has a unique story to tell.  We listen, ask questions and listen some more, until we truly understand your message.
  • “Turn Key” Program.  We develop the strategy, tactics, timing, and implementation of your digital marketing plan.  As the plan gathers momentum, we carefully analyze the analytical data and make the necessary adjustments to keep your marketing plan on track.
  • Exclusive To The Jewelry Trade.  Four Grainer only accepts digital marketing projects from those in the jewelry trade.  We know how to profitably grow jewelry stores because we have done it for years.

Considerable “Real World” Experience.  Every member of the Four Grainer team has spent years in the jewelry trade.  We have authored over 145 articles, various publications, podcasts, and training manuals for jewelers.  We encourage you to visit our “Inside the Jewelry Trade” Radio Show Archives of Episodes.

 

Contact Us Today!

Four Grainer Digital Magazine Advantage Series

– Why Jewelers Need A Four Grainer Digital Magazine

– Four Grainer Digital Magazine Attracts, Engages & Retains Clients

– Your Four Grainer Digital Magazine Can Pay For Itself

– Special Programs For Your Four Grainer Digital Magazine

– Four Grainer Digital Magazine Expands Jewelers Area Of Expertise 

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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