Four Grainer

Jewelry Industry Management Consulting Firm

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Jewelry Industry Management Consulting Firm

Why Advertise on “Inside the Jewelry Trade” Radio Show?

Why Advertise on "Inside the Jewelry Trade?"
Why Advertise on “Inside the Jewelry Trade?”

There are many reasons why you should be advertising on “Inside the Jewelry Trade” Radio show.

Online radio shows and podcasting have opened up the door to a whole new way for people to enjoy audio content when and where they want it.

For some, it is during their daily commute to work, on a treadmill, or out for a leisurely walk.

Your target audience can listen to the broadcast without having to take any extra time out of their day to do so.

 

Great reasons to advertise on “Inside the Jewelry Trade” radio show:

  • Listeners who are your target audience in the jewelry trade.
  • Repeat plays, unlike magazines that are put down and forgotten.
  • We are listed on the iTunes Directory, Stitcher, Blubrry, and over a dozen other directories.
  • Your logo featured in our “Show Notes.”  Links directly to your website or product.
  • Valuable outgoing links to your site, which, is essential for SEO.
  • Gets your brand in front of the jewelry trade in a more personal way.
  • Unlike a magazine, you are not fighting with others on every page to be noticed.
  • Not time-sensitive. Your sponsored episode stays in our show archive to be heard again and again.
  • It is an on-demand medium, unlike radio / TV, where, your ad might get missed.
  • Radio is often listened to in the background, whereas podcast listeners choose to listen to every word the host is saying. Therefore they’re much more likely to act on any call to action.

 

All Advertising Should Be This Easy!

    • Episode Sponsorship.  You have two 30 second advertising blocks available to you for that episode.  Simply send us the wav or mp3 file.
      • We include, “This episode sponsored by” in the introduction and conclusion of the show.
      • Your logo will be featured prominently in the upper right-hand corner of the “Show Notes.”   Logos must be 300 x 300 in jpg format at 72 dpi. After you purchase a sponsorship for the episode, you will be redirected to a form to upload your logo, web address, and product information.
      • Links are established from that episode to your website/promotion page.
      • We promote your episode on our Facebook and Twitter sites to get the word out fast.
      • Contact us for rates per episode or save more by sponsoring an entire three month season!

 

Brand New Opportunity!

    • Corporate Online Radio.  Would you like to see your brand listed on iTunes?  Drive traffic to your website?  Have your “voice” available 24/7 on-demand?
      • We produce your brand’s very own 10 episode online radio series.
      • Get it approved, listed, and ranked in iTunes Directory, Stitcher, Blubrry, and other top directories.
      • 30-minute episodes devoted strictly to you and your brand.  An incredible, personable way to get your message to your target audience.
      • Each episode contains full  “Show Notes” with your corporate logo/banner.
      • All episodes are fully archived.  They never go out of print, out of date, or out of style.
      • Each produced show contains valuable SEO keywords and backlinks.
      • A powerful way to reach your clients at a fraction of the cost of radio or TV.
      • A dynamic vehicle to connect and influence your clients in a relaxed atmosphere.
      • Contact us for the rate and other exciting details!

 

In this media-saturated world, it is getting harder and harder for jewelry designers/vendors to get their message out to potential clients.

Modern consumers, especially those in the jewelry trade, have become adept at filtering out advertising which makes traditional methods of reaching them less and less effective.

Banner ads on websites are often either overlooked or are targets for ambiguous click-throughs or even click fraud.

 

Cost per impression advertising can become expensive quickly without solid leads.

 

Why settle for these when you can talk directly to the audience you are trying to reach, and that audience only, for less?

On-demand radio and podcasts allow you to reach the exact, highly targeted audience you want to address at a fraction of the cost of radio, TV, or magazine advertising.

Contact us now to start getting the advertising results you deserve with “Inside the Jewelry Trade.”

“Inside the Jewelry Trade” Series

Consider Being A Guest
Consider Being A Guest
Interview Prep
Interview Prep

 

 

 

 

How To Do A "Shout Out"
How To Do A “Shout Out”
Why Advertise With Us
Why Advertise With Us

 

 

 

 

Frequently Asked Questions
Frequently Asked Questions
Your Audio Equipment Options
Your Audio Equipment Options

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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