As a content-driven social media marketing firm for the jewelry trade, we are amazed at how many jewelers and jewelry brands are literally crashing their social media efforts on a daily basis. The damage they are doing to their brand shows up in lost sales, fewer results in their traditional media efforts, and a disconnected […]
Jewelers Can Win With Content Marketing
Competition is fierce among jewelry stores today. To keep your jewelry business in front you need to take advantage of every edge. When it comes to marketing your brand’s message online there is no option as powerful as a content writing service that is exclusive to the jewelry trade. Well crafted, engaging content is […]
More Older Adults On Social Media & Why Jewelers Should Be Happy
A report published by the Pew Research Center shows that the percentage of older adults on social media is growing rapidly. This news should make independent jewelers very happy and hopefully take away the last excuse for not developing a social media strategy for their business. You know that excuse, the one you hear at the major jewelry […]