What the average independent jewelry store owner knows about Facebook users would probably require a 10x loupe to see. That is understandable given the growing number of social media outlets there are today. What sets Facebook apart though from all of the rest comes down to one simple number.  900,000,000. That incredibly large number is the number […]

“Are the demographics for Facebook right for jewelry stores?” is a question that is often asked by independent jewelry store owners. That is a legitimate question given the time and energy required to develop a social media campaign, as well as, the man-hours required to actually make an online campaign successful. In essence, the question boils down […]

Facebook’s EdgeRank is one of the most important algorithms in marketing for jewelers. Despite this, very few independent jewelers have heard of it and fewer still can claim that they fully understand it. Before you can understand EdgeRank you first have to have an insight into how much information Facebook has to handle.   Since […]