There is no shortage of digital marketing tools on the market today. What might surprise you is that of all the new, bright and shiny marketing tools out there, an old classic outperforms them all. Yes, we are talking about none other than email. In terms of ROI, Facebook, Twitter, video, and SEO can’t compare […]

Every day jewelers use email to interact with their clients. Most of us feel comfortable using email, but are you getting the most out of it? Have you ever asked yourself why your client didn’t respond or even open your email? Fortunately, there are four easy ways jewelers can strengthen their email, but before you […]

Jewelers, by their very nature, are obsessed with statistics. We need to know our closing ratio, stock turn percentage, gross margin, return on investment, etc. Email marketing is no exception so we have compiled the top email marketing statistics every jeweler needs to know.   One statistic that leaps off the page is this one, […]