As a content-driven social media marketing firm for the jewelry trade, we are amazed at how many jewelers and jewelry brands are literally crashing their social media efforts on a daily basis. The damage they are doing to their brand shows up in lost sales, fewer results in their traditional media efforts, and a disconnected […]
Four Easy Ways Jewelers Can Strengthen Their Email
Every day jewelers use email to interact with their clients. Most of us feel comfortable using email, but are you getting the most out of it? Have you ever asked yourself why your client didn’t respond or even open your email? Fortunately, there are four easy ways jewelers can strengthen their email, but before you […]
Website Strategy For Jewelers: Keep It Simple, Make It Mobile
Having a mobile website is mission-critical for jewelers in today’s business environment. The way your clients search for jewelry, services, and information is constantly evolving as technology advances. Make no mistake about it, mobile technology has already blasted off the launching pad. What does that really mean for independent jewelry stores and jewelry brands? […]