When does tossing away margin due to poor negotiating turns your jewelry into a mere Internet commodity? The answer: When your associates negotiate poorly. In fact, poor negotiating transforms your clients into price-obsessed “bottom feeders”, and leaves them dissatisfied even though you’ve sold them the finest jewelry at the lowest possible price. Customers aren’t born expecting to […]
Recruiting Pitfalls
While it is important to know what does work when recruiting, it is perhaps more important to avoid the recruiting pitfalls. Avoiding what doesn’t work will save you considerable time, money, and grief. In this day and age you think that those of us in the jewelry trade would embrace technology, especially in the area […]
Retaining Your Top Talent
Retaining your top jewelry sales talent must be a priority for every jewelry store owner. “People don’t quit their job, they quit their boss”, is a quote that every jewelry store owner and manager should remember. We often talk about recruiting “Top Talent” for our store, but little is written concerning how to retain them. If […]
