You can’t close every sale, but you can learn from every sale you don’t close. Those sales professionals at the top of their game realize that to stay at the top, they have to constantly refine their sales presentations. A large part of that refining process involves a quick evaluation of why that last client […]
Sales Slump Ending Tactics
You are knee-deep in a sales slump, and it is beginning to seem like a mental death spiral. Nothing you do seems to work. Your boss is concerned with your performance, your fellow team members give you that look as if to say, “Sure glad it is you and not me.” With each failed […]
Seeing The Big Picture In Your Jewelry Marketing Strategy
In our quest to analyze every aspect of a store’s jewelry marketing program, we may be missing the big picture. With the various tools at our disposal, we can analyze every little nook and cranny of our marketing strategy. When it comes to the performance of our web site, for instance, Google Analytics can tell […]
