What causes our jewelry clients to become dissatisfied with our store? To answer that question you have to look at what causes dissatisfaction. By definition, a client’s degree of satisfaction is the difference between their expectations and what they actually received. For example, you go down to the Lamborghini dealership to buy a new […]
Responding To Adversity
How do you respond to adversity? We face it every day in our personal lives and on our jewelry sales floor. It comes when we least expect it. When the timing could not be worse, but it comes anyway. You can learn a great deal about an individual or staff when they are facing […]
Developing A Voice Mail Strategy
The reason some clients are not returning your telephone calls is that you don’t have a voice mail strategy. I get these types of voice mail messages all of the time, the unscripted rambling ones, the scripted no emotion ones, the nine o’clock in the evening ones, and my favorite, the absolutely-no-reason-you should-be-calling-me ones. We can do […]
