Surprising how many requests we get for information on how to do a diamond line drawing. The connection is easy to make given the title, “Four Grainer”, and the articles written about the jewelry trade. The truth of the matter is that there is a great site out there that provides instruction on how to […]
Clients Hear What They See
Every day clients walk into your jewelry store and hear what they see. In an age of high tech communication and sophisticated media distribution, our clients are bombarded with a skillful ad program to shape their impression of our team and our jewelry store. Perhaps it is human nature, or more likely, the torrential […]
The Greeting Sets The Stage
The greeting your jewelry sales professional gives sets the stage for the client’s overall experience. The money spent on advertisements, product lines, and architecture all become diminished if we drop the ball at the greeting. Why? It is because fine jewelry is a purchase literally dripping with emotion not strictly an intellectual purchase. We […]
