Jewelry stores need traffic counters for a multitude of reasons. Have you wondered how effective that last ad campaign was at driving traffic into your store? Is your store’s sales growth based on more clients through the door or the fact that your sales team is closing more sales? Gut level guesses and hunches are often notoriously […]
Anchor Points In Your Sales Presentation
There should be definite anchor points in your jewelry sales presentation. Research has shown that when information is presented people tend to remember the first portion and the last portion. The middle is quickly forgotten. This effect was first developed by Hermann Ebbinghaus in his work titled “On Memory: A contribution to experimental psychology. New York Teachers […]
Jewelry Store Myopia
Jewelry store myopia is a common occurrence in our trade. Nearsightedness, or myopia, as it is medically termed, is a vision condition in which close objects are seen clearly, but objects farther away appear blurred. Some in the business call it “tunnel vision” or “can’t see the forest for the trees”. The truth is […]
