What is the mission statement for your jewelry store? How important is it, and do you really need one? We have all seen jewelry stores whose purpose we never quite understood. We know where their store is located and that they are trying to do something, but we are not quite sure what. Their advertisements lack a consistent […]
Do You Have “Clerks” In Your Jewelry Store?
Do you have “clerks” in your jewelry store? Chances are you do and that is why your store’s volume has leveled off. After a while, it gets easy to spot the clerks from the sales professionals the minute you walk into the store. The telltale signs are evident even before you look at their sales […]
“Positioning” Your Jewelry Store
“Positioning” your jewelry store is foundational to the long term success of your business. The unfortunate part is that few if any independent jewelers clearly understand what positioning means and fewer still know how to start the process. Let’s start off with the definition: – Positioning. The positioning or what is sometimes referred to […]
