Have you ever wondered what your client’s Top 10 complaint list would be? What do the clients that shop your store really wish don’t happen as they are pulling up to your front door? With the proliferation of message boards and complaint sites on the Internet, it has become easier than ever to see what causes […]
Does Your Jewelry Store Have An Advertising Budget?
Does your jewelry store have an advertising budget? Those in the corporate jewelry trade would scoff at the question but unfortunately, research shows that less than half of all independent jewelry stores have an advertising budget in place at the beginning of the year. How can that be? Something as vital to the survival of […]
Mission Statements Provide Clarity
A well-written mission statement provides clarity for your clients and your team. Your mission statement is the foundational opportunity to define your business. The statement answers the questions of who your company is, what you do, what you stand for, and why you do it. It articulates the organization’s essential nature, its values, and its work. […]
