The term “Four Grainer” as a weight measurement dates back to the early civilizations. It was vital for commerce that a standard is adopted for weight measurement, especially in the area of diamonds and rare gems. Early merchants looked to nature to provide that standard. They used rice, wheat, barleycorn, and carob seeds because they […]
Business Formulas For Your Jewelry Store
There are some basic business formulas that you need to be comfortable with to maximize the profit potential of your jewelry store. It seems as though every independent jewelry store manager/owner can rattle off their gross margin percentage but beyond that, it gets a little murky. To fully understand your business you have to possess a solid […]
Calculating A Jewelry Store Advertising Budget
Calculating an advertising budget for your jewelry store is vital to your store’s overall growth strategy. The key point to remember is that sales are a result of marketing efforts, not the other way around. By developing a realistic advertising budget you are setting your store up for future sales success. Regardless of which method you use to […]
