What are the proportions of a “well made” fancy diamond? That question alone can start an afternoon discussion among gemologists depending on the diamond shape in question. The reason for the discussions is that there is more flexibility in what is considered “ideal” in fancy shaped diamonds. The round cut shape facet arrangements and proportions have […]
What Is A “Well Made” Diamond?
The term “well made” is often used by jewelry associates to describe the cut of the diamond. What does it really mean? The Federal Trade Commission says that you cannot say that a diamond is well made “if it is lopsided, or so thick or so thin in-depth as materially to detract from the brilliance […]
QR Codes Can Advertise Your Jewelry Store
QR codes can advertise your jewelry store in a number of creative, fun, effective ways. QR codes can expand your advertising in ways previously unheard of by providing your clients an easy way to view your web site with no typing, no writing down lengthy web addresses, and no searching required. Just a simple push […]
