Does your jewelry store have a list of predetermined goals for your social media campaign? If you are like the majority of jewelry stores that we surveyed online recently, you have tried Facebook and perhaps Twitter but have long since abandoned it. At its core, social media is a way to have leveraged conversations with your clients. […]
Has Google’s Penguin Visited Your Jewelry Store’s Website?
On April 24th, 2012 a new algorithm for Google code-named Penguin was sent out across the world wide web. The question is posed, “Has the Penguin visited your jewelry store’s website?” Although Google claims that the new update has affected just 3 percent of websites, there have been multiple stories across the Internet of web […]
White Hat SEO Tools For Jewelers
Jewelers who venture into search engine optimization for their web site often run across the phrase “White Hat SEO” and “Black Hat SEO”. These are coined terms to describe two different methodologies in achieving results. SEO is not a standard practice Like most things in life, there is a right way, a wrong […]
