There are four Facebook pitfalls independent jewelers should avoid if they want to get the most from their Facebook business page. In many cases the changes are just oversites, sometimes they are flaws in the basic strategy, but either way, they impact how your jewelry store is perceived on Facebook. Granted just having a business page on […]
More Older Adults On Social Media & Why Jewelers Should Be Happy
A report published by the Pew Research Center shows that the percentage of older adults on social media is growing rapidly. This news should make independent jewelers very happy and hopefully take away the last excuse for not developing a social media strategy for their business. You know that excuse, the one you hear at the major jewelry […]
First Step In A Social Media Campaign For Jewelers
Setting up a social media campaign for a jeweler in today’s world can seem like a daunting task. Where do you start? What is the first step in developing a comprehensive social media campaign? There seems to be no end to the platforms available, so much so, that many independent jewelers, unfortunately, are just sitting on the […]
