Jewelers, by their very nature, are obsessed with statistics. We need to know our closing ratio, stock turn percentage, gross margin, return on investment, etc. Email marketing is no exception so we have compiled the top email marketing statistics every jeweler needs to know. One statistic that leaps off the page is this one, […]
Three Ways Jewelers Can Increase Newsletter Sign Ups Now
One of the biggest challenges facing jewelry brands today is earning and retaining prospective clients. A proven method to overcome this challenge is by having an ever-growing, engaged email subscriber base. Ah yes, email subscribers. The holy grail for any jewelry brand’s marketing efforts. If you’re reading this you probably already know the value […]
Five Ways Jewelers Stay On Top With A Newsletter
Does your jewelry store email a monthly newsletter? If not, here are five ways every jeweler can stay on top with their clients with a newsletter. To start off, a well written, content-driven newsletter is an impressive tool to energize and build your client base. We know that maintaining contact with your clients is critical […]