Every day jewelers use email to interact with their clients. Most of us feel comfortable using email, but are you getting the most out of it? Have you ever asked yourself why your client didn’t respond or even open your email? Fortunately, there are four easy ways jewelers can strengthen their email, but before you […]
Website Strategy For Jewelers: Keep It Simple, Make It Mobile
Having a mobile website is mission-critical for jewelers in today’s business environment. The way your clients search for jewelry, services, and information is constantly evolving as technology advances. Make no mistake about it, mobile technology has already blasted off the launching pad. What does that really mean for independent jewelry stores and jewelry brands? […]
Five Ways Jewelers Should Measure Success
From the smallest family-owned independent jewelry store to the largest multi-national jewelry brand, one question remains the same, “Are we successful?” At first glance, the question seems easy enough to answer, given all the analytical measuring tools at our disposal. Some quickly point to their bottom line profit as the ultimate measuring stick of success. […]
