Jewelers shouldn’t pass on having a newsletter in today’s 24/7 wired world. A well-written newsletter is one of the most impactful forms of social marketing that a jeweler has at his disposal. Newsletters inform, expand, and extend your communication with your clients in an organized way that keeps them engaged with your store even when they […]
What Every Jeweler Ought To Know About Growing Their Email List
There is no shortage of digital marketing tools on the market today. What might surprise you is that of all the new, bright and shiny marketing tools out there, an old classic outperforms them all. Yes, we are talking about none other than email. In terms of ROI, Facebook, Twitter, video, and SEO can’t compare […]
Four Ways Jewelers Can Avoid Crashing Their Social Media Efforts
As a content-driven social media marketing firm for the jewelry trade, we are amazed at how many jewelers and jewelry brands are literally crashing their social media efforts on a daily basis. The damage they are doing to their brand shows up in lost sales, fewer results in their traditional media efforts, and a disconnected […]
