Four Grainer

Jewelry Industry Management Consulting Firm

  • ABOUT
    • Four Grainer – What We Do
    • In The Trade Publications
    • Four Grainer Selected As Jewelry Expert For Coleman Research
  • SERVICES
    • Brand Development For Jewelers
    • Market Research Is Vital To Jewelers Success
    • Digital Magazine
      • Why Jewelers Need A Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Attracts, Engages & Retains Clients
      • Your Four Grainer Digital Magazine Can Pay For Itself
      • Special Programs For Your Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Expands Jewelers Area Of Expertise
    • Jeweler’s Pen – Content, Email, Blog Service
      • Content Designed For Smartphones By Jeweler’s Pen
      • Mobile Optimized Content By Jeweler’s Pen
      • Readability Is Vital to Jeweler’s Pen
      • Daily Content From Jeweler’s Pen
      • Finally Connect To Your Clients With Jeweler’s Pen
  • CONTENT
    • Business Success
      • Business Analysis
      • Marketing Success
      • Recruiting / Retention
      • Sell Now!
      • No Selling Slumps
    • Social Engagement
      • Content Marketing
      • Email / Newsletter
      • Facebook
      • Pinterest
      • SEO Optimization
      • Social Media
    • Skill Development
      • Skilled Communication
      • Leadership Power
      • Owner’s Corner
      • Thoughts of the Day
  • RADIO SHOW
    • Episode Archives
    • “Inside the Jewelry Trade” Radio Show
    • Considering Being A Guest On “Inside the Jewelry Trade” Radio Show?
    • F.A.Q. for “Inside the Jewelry Trade” Radio Show
    • Interview Prep for “Inside the Jewelry Trade” Radio Show
    • Your Audio Equipment Options for “Inside the Jewelry Trade” Radio Show
    • How To Do A Shout Out On “Inside the Jewelry Trade” Radio Show
    • Why Advertise on “Inside the Jewelry Trade” Radio Show?
  • CONTACT US
    • Contact Us
    • Donation Request Form
    • Be A Contributing Author For Four Grainer

Jewelry Industry Management Consulting Firm

Market Research Is Vital To Jewelers Success

Marketing research is vital for increasing sales and dominating your competition.

Marketing research is vital for increasing sales and dominating your competition.

It is a critical component to making good decisions when evaluating new jewelry product lines and potential marketing campaigns because it gives you a snapshot of what is occurring, and when done well, offers alternative choices.

 

Five Reasons Market Research Matters.

1 – Centers Your Business On The Consumer.  Neighborhoods change, new people, move in, and others move out.  If you understand the demographics you can tailor your jewelry selection to always match your clients.

2 – It Keeps You Focused.  When used properly, marketing research should tell you what’s most important to your consumers and helps you to prioritize and maximize your time effectively.

3 – Marketing Research Allows You To Focus On The Most Lucrative Opportunities.  Jewelers want to grow their business,  but we are not always clear on which is the right path to do so. Marketing research can help you weigh and quantify opportunities to prioritize those with the highest revenue potential for your store.

4 – Its Keeps You Relevant And Future Orientated.  We have all heard the phrase “Adapt or Perish,” and that is true for your jewelry store. Conducting regular research enables you to make sure we are constantly adapting and evolving your jewelry product lines to meet long-term needs.

5 – It Improves Your Decision-Making Capabilities And Reduces Your Risk.  Market research can provide insightful information about your particular market, product selection, audience, competition, and more. By using market research, you can make decisions with greater clarity, confidence and you can optimize your brand strategy choices while minimizing your risk for failure.

 

Why Jewelers Should Engage In Market Research.

  • Identify Potential Customers
    Who is going to buy your jewelry or need your repair services? How old are they? Are they male or female? Are they married, single or divorced? Do they have children? Where do they live? What is their level of education? and so on.
  • Understanding Your Existing Customers
    Why do customers choose your product over competitors? What do they value? Is it service, product quality or the prestige associated with consuming your product/service? Who influences their buying decision? What magazines do they read? What websites do they visit? What do they enjoy doing?
  • Set Realistic Targets
    From the information, you collect you’ll be able to set realistic targets for areas such as growth, sales and the introduction of new jewelry product lines and services.
  • Develop Effective Strategies
    From the research, you’ll be able to make informed marketing decisions about how to price your jewelry selection and services, which media channels to use (eg: newspaper, radio or direct marketing). It will also help you make an informed decision about starting, building, consolidating, diversifying or reducing business activity.
  • Examine And Solve Business Problems
    If you’ve identified a business problem, research will help you work out what is happening. For example, if your sales have fallen you might discover that brand awareness has also fallen, or that a new competitor has entered the market.
  • Prepare For Business Expansion
    The research will help you identify areas for expansion and test the market’s readiness for new jewelry lines. For example, you could be looking to open a new retail store and you need to find the right location or you could plan to make changes to your distribution channels (eg: from home parties to retail) and need to determine how that will affect your customer base.
  • Identify Business Opportunities.
    Your research could identify new business opportunities. You may find an under-serviced market. You could identify changing market trends such as population shifts, increasing levels of education or leisure time which bring new opportunities.

 

We at Four Grainer have been growing retail jewelry stores for several decades.   

We are uniquely qualified to sift through the mountains of demographic and marketing research to find the key points you need to profitably grow your business. 

Let’s start gathering market research data today, so you can make informed decisions tomorrow.

 

Four Grainer Logo 300x138

Four Grainer delivers digital marketing that shows your jewelry brand as the authority on jewelry today.

 

Why You Need Four Grainer For Your Digital Marketing.

  • We Listen To You.  Even with decades in the jewelry trade, we understand every jewelry brand has a unique story to tell.  We listen, ask questions and listen some more, until we truly understand your message.
  • “Turn Key” Program.  We develop the strategy, tactics, timing, and implementation of your digital marketing plan.  As the plan gathers momentum, we carefully analyze the analytical data and make the necessary adjustments to keep your marketing plan on track.
  • Exclusive To The Jewelry Trade.  Four Grainer only accepts digital marketing projects from those in the jewelry trade.  We know how to profitably grow jewelry stores because we have done it for years.
  • Considerable “Real World” Experience.  Every member of the Four Grainer team has spent years in the jewelry trade.  We have authored over 145 articles, various publications, podcasts, and training manuals for jewelers.  We encourage you to visit our “Inside the Jewelry Trade” Radio Show Archives of Episodes.

 

Jeweler with clients
Contact Us Today!

Four Grainer Business Services Series

– Brand Development For Jewelers

– Market Research Is Vital To A Jeweler’s Success

– Why Jewelers Need A Four Grainer Digital Magazine

– Jeweler’s Pen – Content, Email, Blog Service

All Of Our Episodes

Play / pause
0:00
0:00
0:00
menu
  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

Get To Know Us Better

  • Contact Us
  • Get Behind-The-Scenes Access To The Show
  • How To Drive Traffic To Your Jewelry Store
  • Listener Testimonials
  • Media Kit for Podcast
  • What We Do

Subscribe To Our Podcast

Apple PodcastsAndroidby EmailRSS

© Copyright 2012 - 2024 Four Grainer · All Rights Reserved