In The Trade Publications

Four Grainer is a results-driven, jewelry industry management consulting firm.

Our core mission is to solve our clients’ toughest challenges by providing unmatched services in strategy, consulting, digital marketing and operations.

At Four Grainer, we take an innovation-led approach to help our B2C and B2C “imagine and invent” their sustainable future today.

On a larger jewelry industry scale, we want to be a conduit of relevant information through our Inside the Jewelry Trade Radio Show that strengthens and elevates the jewelry trade in the competitive global luxury market.

To that end, we share our knowledge and expertise with a wide variety of jewelry trade publications and jewelry industry shows.

Here are some of our recent ones:

Public Speaking – Live Radio Shows

• March 1st through 4th 2019 – Atlanta Jewelry Show. Taking “Inside the Jewelry Trade” Radio Show on the road!  Four days of recording vendors, jewelry store owners, and media celebrities.  Stop by to share your views on a full range of jewelry topics.  Cobb Galleria, Atlanta GA.  Atlanta Jewelry Show

•  October 9th, 2017 – Jewelers International Showcase.   JIS Talks Session:  Take Control of Your Marketing to Earn Trust, Devotion, and Traffic Forever. Learn how to drive measurable foot traffic to your brick and mortar jewelry store without computers or social media. Rod Worley, founder of the “Actively Involved Marketing Program” will share how to obtain proven results that are 100% measurable. The first 30 people in the door will receive a FREE copy of “A Reason to Chant: Jewelry Trade Edition”.

•  October 8th, 2017 – Jewelers International Showcase Finally, have your voice and brand message heard in 165 countries worldwide! JIS October is guest hosting an upcoming special episode of “Inside the Jewelry Trade” Radio Show podcast. As an added bonus, share your thoughts on air Sunday, October 8th at the “Inside the Jewelry Trade” Radio Show booth in the Lobby and receive a FREE book on driving Millennial traffic to your jewelry store.  Be a part of the live show from the convention floor with jewelry store owners and vendors.

• JCK Talks 2015 – Be a part of the buzz! Inside the Jewelry Trade Radio Show is a premier podcast devoted to jewelry store owners and the jewelry trade who expect more from their jewelry business and want to cut through the clutter to find out what really works. Stop by and chat with host Rod Worley, who will be stationed outside of JCK Talks, doing coverage and interviews all day long. Inside the Jewelry Trade Radio Show Podcast with Rod Worley 10:00 am – 6:00 pm Tradewinds, Pool Level.

INSTORE Magazine

• May 2019 – “Talking Bout A Revolution”  Written by Eileen McClelland.  Excerpt from the article, “Worley is president of consulting company Four Grainer LLC and host of “Inside the Jewelry Trade Radio Show”.  Worley developed a community-outreach program based on charitable giving, through which all marketing funds are channeled with the goal of getting people in the door. It’s worked so well that Worley wrote a book about it — A Reason To Chant — and created a portfolio of marketing and management options that he shares with other retailers on a contract basis. Four Grainer sets up the program, trains the staff and contacts local 501(c)3 charities. Worley’s company also drives traffic to clients’ websites by establishing retailers as the thought leader for jewelry, bridal planning, women’s health, fashion and beauty. The ultimate service is total store management, which allows the owner to retire within 90 days while retaining complete ownership and drawing their salary. “We put a leader in place that has the skill set needed to grow the business and support that leader through continued training and supervision,” Worley says.    Article Link

• April 2019 – “How These Cool Georgia Jewelers Reinvented Marketing”  Written by Eileen McClelland.  Article talks about the innovations that fundamentally transformed a free-standing Georgia jewelry store.  Changes range from client acquistion and development, to merchandising, to association programs, to marketing.         Article Link

• October 2017 – “Jewelry Pro Gear”  In Rod Worley’s “A Reason to Chant – Jewelry Trade Edition” the Four Grainer founder details his new Actively Involved Marketing (AIM) program, which guarantees results without any need for social media experts, computer experience or the expense of traditional advertising.    Article Link

• August 2014 – “Easy Listening”  Digital media marketing firm Four Grainer has introduced a podcast focused on the needs of jewelry retailers.  Approximately 25 minutes in length, each episode of “Inside the Jewelry Trade,” broadcasts jewelry industry news, interviews with designers, consultants, and store owners, and replies to listener questions.  Episodes may be downloaded from iTunes or Stitcher.com and heard on the Four Grainer website.  To read the entire article, click on the article link provided.      Article Link

National Jeweler Magazine

• October 2017 – “12 Quick Tips for Maximizing Your Social Media This Season” – National Jeweler reached out to a number of industry insiders to ask for their tips and advice for social media success this holiday season: Rod Worley, president of Four Grainer; Lauren Strohmeier, content manager at Likeable Local; Shane O’Neill, vice president at Fruchtman Marketing; and Jenna Fish, marketing coordinator at J.R. Dunn Jewelers.  Article Link

• August 2017 – “5 Business Books to Round Out Your Summer Reading List” – Written by Brecken Branstrator.  National Jeweler’s list of book recommendations for the remainder of the summer includes improving the customer experience through the employee experience and how to master the art of storytelling.  “A Reason to Chant – Jewelry Trade Edition”    Article Link

• July 2014 – “Make Your Podcasting Debut At JA in NY Summer 2014” – Written by Michelle Graff, Editor-in-Chief of National Jeweler.   National Jeweler is guest hosting an upcoming episode of “Inside the Jewelry Trade”, the new podcast based jewelry marketing firm Four Grainer, and will be recording it at the upcoming JA New York Summer Show.  The episode will be comprised of a number of short segments, two to five-minute clips of different retailers, manufacturing, and suppliers, speaking about their experience in the jewelry industry.  To read the entire article, click on the article link provided.     Article Link

• July 2014 – “Now, Jewelers Have Their Own Podcast” – Written By Michelle Graff, Editor-in-Chief of National Jeweler.  “Inside the Jewelry Trade” just finished its third episode which was an interview with Stuller Inc. founder and Chairman Matt Stuller, and is set to tape its fourth soon, said Rod Worley, Founder of Grayson-based Four Grainer (an old term for a 1-carat diamond), the marketing firm that started Inside the Jewelry Trade.”  To read the entire article, click on the article link provided.     Article Link

JCK Magazine

•  July 2016 – “How to Start a Podcast” –  Written by Rob Bates, Senior Editor of JCK Magazine.  “People are consuming content differently,” says Rod Worley, founder of FourGrainer.com and host of the Inside the Jewelry Trade podcast. “We all want it quick, easy, and mobile. That is where podcasts shine. People can listen on the treadmill, or when they are cooking, or in the car. And now that the podcast app has been placed in iPhones and iPads, they are just going to keep getting more and more important.”  Read the full article at the link provided.    Article Link

• June 2014 – “How To Know Whether You Are Wasting Your Time On Social Media” – Written by Martha C. White.  You can’t manage what you don’t measure.  When it comes social media, that old adage is more relevant than ever.  We contributed our expertise and explain the three questions that every jeweler should be asking themselves before starting a social media campaign.  To read the entire article, click on the article link provided.    Article Link

Coleman Research

• January 2015 – “Jewelry Industry Expert” – Four Grainer was selected as a jewelry expert for Coleman Research.  Coleman Research’s clients include corporations, consulting firms, investment banks, asset managers, private equity firms, hedge funds, and law firms.

Jewelry Business Advisor Magazine

• March 18, 2014 – “Energize Existing Customers And Regenerate Revenue” – Written by Rod Worley.  “With jewelry, margin’s being squeezed harder than ever, can you really afford to spend the money needed to acquire a significant number of new clients?  Could you add new clients quickly enough to really impact your next selling season?  If your pockets were deep enough, perhaps you could, but we have a better solution.  What if you energized your own client base?”  To read the entire article, click on the article link provided.

Focused Expertise–Consulting jewelry businesses is our only business. Our expertise applies to any major change—but we are especially accomplished at the most challenging changes.

Unparalleled Experience–We’ve been immersed in consulting the Trade since 2011. Our team has decades of real-world in the trenches experience and success both in single, and multi-unit jewelry organizations.

Unique Approach–We understand the patterns that lead to change success. Our perspective has evolved through a wealth of change-related research and experience. We offer a flexible but structured approach to execution comprised of mindsets, methodology, tools, and skills.

Uncompromised Support–Our commitment is to the success of your initiative, regardless of the strategy, solution, or vendors you choose. Our job is to make sure you have the information you need to make informed decisions about what it will take to achieve your intended results. In doing so, we offer guidance that is candid, direct, and uncompromised. We tell the truth no matter how hard it is to hear.

The Strength of Character–The relationships we build with our clients reflect not only “what we do” but also “who we are.” Our clients say the strength of character we bring to each situation—the quality of our interactions, the demeanor we exhibit, along with our clarity of purpose, ability to listen, commitment to honesty, devotion to client success, and passion for our work—is an important aspect of why working with us is different, and why they are consistently successful with their changes.

 Contact Us Today!