Four Grainer

Jewelry Industry Management Consulting Firm

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  • SERVICES
    • Brand Development For Jewelers
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    • Digital Magazine
      • Why Jewelers Need A Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Attracts, Engages & Retains Clients
      • Your Four Grainer Digital Magazine Can Pay For Itself
      • Special Programs For Your Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Expands Jewelers Area Of Expertise
    • Jeweler’s Pen – Content, Email, Blog Service
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  • CONTENT
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Jewelry Industry Management Consulting Firm

Four Grainer Digital Magazine Attracts, Engages & Retains Clients

Couple Looking At Laptop
Connect With Young Bridal Clients

Where did all of your young bridal clients go?

You remember, the young couples that purchased their engagement ring with you, then their wedding bands, anniversary gifts and so on for years and years.

Times have changed.  They way young clients shop for jewelry has absolutely changed forever.

Combine that with the fact that each year American businesses must replace on average about 10% of their client base for various reasons and you quickly understand how important it is to attract new clients, engage and retain current clients.

This is where we come in.

Your Four Grainer Digital Magazine Attracts, Engages, & Helps To Retain Your Clients.

 

Attract Young Bridal Clients

The Four Grainer Digital Magazine shows your jewelry brand as the leader in your area for weddings, jewelry, and fashion.

We provide the content that young bridal clients are already online searching for.

Your brand becomes the trusted source, the one resource that young brides can go to for information on planning their local wedding.

We keep them coming back day after day because we update the content on your magazine seven days a week.

 

Sincerely & Honestly Engage Your Clients.

Most jewelers use Facebook, Pinterest, and maybe Twitter in an attempt to engage their clients online.

The problem is three-fold.

  1. Who has time to do that and run a store?
  2. Where do you come up with something new to say every day?
  3. After a while you just talk about Big Sales! or Big Discounts! which ultimately alienates your clients and kills margins.

 

Woman Looking At iPad
Become The “Go To” Weddings, Jewelry & Fashion Expert

Your Four Grainer Digital Magazine Is Updated Seven Days A Week With New Content.

 

We cover the topics that women are reading online every day.

  • Entire bridal experience and planning
  • Latest in jewelry news
  • Newest fashion & style
  • Beauty & Makeup tips
  • Physical fitness, diet, and self-improvement

You become the local trusted source for issues that women care deeply about.

 

Retain & Energize Your Customer Base.

How important is it to increase your client retention?

 

According To The Harvard Business School, Increasing Customer Retention Rates By 5 Percent Increases Profits By 25 Percent To 95 Percent.

 

With decades in the retail jewelry trade, we understand what it takes to retain and energize your customer base.

In fact, you can read the article we wrote for Jewelry Business Advisor Magazine – March 18, 2014 – Titled “Energize Existing Customers And Regenerate Revenue”

In today’s world, you have to keep your brand top of mind throughout the year in a way that adds value to your client experience.

We use digital direct marketing (email marketing) to provide a personal way to engage clients and add value to the client experience.

 

Couple Shopping Online
Your Digital Magazine Can Pay For Itself

Automatically Keep Your Clients Engaged.

We add new clients to your database through the online eNewsletter sign up entry form.

Once signed up, we automatically begin to engage them with content for you.

How we keep your jewelry brand top of mind all year long.

  • 26 pre-written targeted email messages.
  • Engaging content centered on gems, gem lore, and jewelry.
  • One sent automatically every two weeks to keep your brand top of mind.
  • A mobile responsive format that looks great on any sized screen.
  • Professionally written, mobile-optimized content from our Jeweler’s Pen division.
  • Written by those who know, understand and have worked in the jewelry trade for many years.

With decades in the retail jewelry trades, we are uniquely qualified to provide jewelry stores the digital media marketing tools they need to be successful.

Contact us so we can start tailoring your digital magazine to your jewelry brand. 

 

Four Grainer Logo 300x138Four Grainer delivers digital marketing that shows your jewelry brand as the authority on jewelry today.

 

Why You Need Four Grainer For Your Digital Marketing.

  • We Listen To You.  Even with decades in the jewelry trade, we understand every jewelry brand has a unique story to tell.  We listen, ask questions and listen some more, until we truly understand your message.
  • “Turn Key” Program.  We develop the strategy, tactics, timing, and implementation of your digital marketing plan.  As the plan gathers momentum, we carefully analyze the analytical data and make the necessary adjustments to keep your marketing plan on track.
  • Exclusive To The Jewelry Trade.  Four Grainer only accepts digital marketing projects from those in the jewelry trade.  We know how to profitably grow jewelry stores because we have done it for years.
  • Considerable “Real World” Experience.  Every member of the Four Grainer team has spent years in the jewelry trade.  We have authored over 145 articles, various publications, podcasts, and training manuals for jewelers.  We encourage you to visit our “Inside the Jewelry Trade” Radio Show Archives of Episodes.

 

Contact Us Today!

Four Grainer Digital Magazine Advantage Series

– Why Jewelers Need A Four Grainer Digital Magazine

– Four Grainer Digital Magazine Attracts, Engages & Retains Clients

– Your Four Grainer Digital Magazine Can Pay For Itself

– Special Programs For Your Four Grainer Digital Magazine

– Four Grainer Digital Magazine Expands Jewelers Area Of Expertise

 

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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