To Win, You Must First Be The Leader
The competition in the B2B space for the jewelry industry has never been more intense.
In some ways, it’s just simple math. The number of quality independent jewelry stores for your product shrinks every year. You know it, and so does your competition.
Years ago, you were competing for market share, and now you’re battling to just make a profit and stay afloat. 10 years ago you weren’t concerned about selling directly to consumers online, now it may be the only way to generate sales growth over last year.
The honest truth is that it has never been harder to be a successful jewelry brand.
Four Grainer Is A Jewelry Industry Management Consulting Firm
A strong marketing strategy is one of the fundamental ingredients for success in today’s highly crowded global jewelry marketplace.
With digital content and properties capturing an increasingly larger share of your decision-making attention, it’s critical for your brand to develop a jewelry marketing strategy that addresses traditional, emerging promotional, as well as, opportunities through both online and also offline channels.
Both your brick and mortar doors and your online clients are demanding a customer-centric purchasing experience that’s relevant, contextual, helpful, human, and streamlined.
We specialize in leveraging a variety of marketing technologies to deliver a highly personalized user experience geared toward winning the trust and building relationships at scale from both.
Whether your client is an independent brick and mortar jewelry store or a prospective online consumer, there is one thing that is true of both:
Before They Buy From You, They First Have To Buy Into You
With over 30 years of success in the jewelry industry, we know exactly what your independent jewelers and your online jewelers want from you.
Over the years, we’ve seen first hand what makes your product go out the door and what was a complete waste of vendor money.
That knowledge alone is invaluable, but we also know how to make a connection to clients online.
Conversational selling, word-of-mouth marketing, local SEO, latent semantic, video, big data mining, and hyper-personalization aren’t just catchy phrases, it’s how we’ve grown our client’s businesses since 2011.
We work with you to develop a long term strategy that increases your sales per door, raises your brand’s reputation in the jewelry industry, and develops your online business.
At Four Grainer, we intimately understand what makes jewelry unique in today’s luxury market.
What Makes Us Different
Focused Expertise – Consulting jewelry businesses, both B2B and B2C is our only business. Our expertise applies to any significant change—but we are especially accomplished at the most challenging moves.
Unparalleled Experience – We’ve been immersed in consulting the Trade since 2011. Our team has decades of real-world in the trenches experience and success both in single, and multi-unit jewelry organizations.
Unique Approach – We understand the patterns that lead to change success. Our perspective has evolved through a wealth of change-related research and experience. We offer a flexible but structured approach to execution comprised of mindsets, methodology, tools, and skills.
Uncompromised Support – Our commitment is to the success of your initiative, regardless of the strategy, solution, or vendors you choose. Our job is to make sure you have the information you need to make informed decisions about what it will take to achieve your intended results. In doing so, we offer guidance that is candid, direct, and uncompromised. We tell the truth, no matter how hard it is to hear.
The Strength of Character – The relationships we build with our clients reflect not only “what we do” but also “who we are.” Our clients say the strength of character we bring to each situation—the quality of our interactions, the demeanor we exhibit, along with our clarity of purpose is critical. Our ability to listen, commitment to honesty, devotion to client success, and passion for our work—is an essential aspect of why working with us is different, and why they are consistently successful with their changes.
Contact Us Today, We Look Forward To Working With You!