Four Grainer

Jewelry Industry Management Consulting Firm

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Jewelry Industry Management Consulting Firm

Developing B2B Winning Strategies for the Jewelry Industry

To Win, You Must First Be The Leader

The competition in the B2B space for the jewelry industry has never been more intense.

In some ways, it’s just simple math. The number of quality independent jewelry stores for your product shrinks every year. You know it, and so does your competition.

Years ago, you were competing for market share, and now you’re battling to just make a profit and stay afloat.  10 years ago you weren’t concerned about selling directly to consumers online, now it may be the only way to generate sales growth over last year.

The honest truth is that it has never been harder to be a successful jewelry brand.

 

Four Grainer Is A Jewelry Industry Management Consulting Firm

A strong marketing strategy is one of the fundamental ingredients for success in today’s highly crowded global jewelry marketplace.

With digital content and properties capturing an increasingly larger share of your decision-making attention, it’s critical for your brand to develop a jewelry marketing strategy that addresses traditional, emerging promotional, as well as, opportunities through both online and also offline channels.

Both your brick and mortar doors and your online clients are demanding a customer-centric purchasing experience that’s relevant, contextual, helpful, human, and streamlined.

We specialize in leveraging a variety of marketing technologies to deliver a highly personalized user experience geared toward winning the trust and building relationships at scale from both.

Whether your client is an independent brick and mortar jewelry store or a prospective online consumer, there is one thing that is true of both:

Before They Buy From You, They First Have To Buy Into You

With over 30 years of success in the jewelry industry, we know exactly what your independent jewelers and your online jewelers want from you.

Over the years, we’ve seen first hand what makes your product go out the door and what was a complete waste of vendor money.

That knowledge alone is invaluable, but we also know how to make a connection to clients online.

Conversational selling, word-of-mouth marketing, local SEO, latent semantic, video, big data mining, and hyper-personalization aren’t just catchy phrases, it’s how we’ve grown our client’s businesses since 2011.

We work with you to develop a long term strategy that increases your sales per door, raises your brand’s reputation in the jewelry industry, and develops your online business.

At Four Grainer, we intimately understand what makes jewelry unique in today’s luxury market.

 

What Makes Us Different

Focused Expertise – Consulting jewelry businesses, both B2B and B2C is our only business. Our expertise applies to any significant change—but we are especially accomplished at the most challenging moves.

Unparalleled Experience – We’ve been immersed in consulting the Trade since 2011. Our team has decades of real-world in the trenches experience and success both in single, and multi-unit jewelry organizations.

Unique Approach – We understand the patterns that lead to change success. Our perspective has evolved through a wealth of change-related research and experience. We offer a flexible but structured approach to execution comprised of mindsets, methodology, tools, and skills.

Uncompromised Support – Our commitment is to the success of your initiative, regardless of the strategy, solution, or vendors you choose. Our job is to make sure you have the information you need to make informed decisions about what it will take to achieve your intended results. In doing so, we offer guidance that is candid, direct, and uncompromised. We tell the truth, no matter how hard it is to hear.

The Strength of Character – The relationships we build with our clients reflect not only “what we do” but also “who we are.” Our clients say the strength of character we bring to each situation—the quality of our interactions, the demeanor we exhibit, along with our clarity of purpose is critical. Our ability to listen, commitment to honesty, devotion to client success, and passion for our work—is an essential aspect of why working with us is different, and why they are consistently successful with their changes.

Contact Us Today, We Look Forward To Working With You!

 

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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