Demographics are the statistical backbone of marketing.
Ever wonder why you don’t have as many younger clients shopping in your store?
Demographic research could provide you with the answers.
Whether your jewelry store is small, large or multi-unit, you need a targeted approach to effectively reach your consumers.
In the end,
Demographics affects all the
choices a jewelry store owner
makes in developing a
marketing plan.
Using targeted demographics gives you a head start in understanding your market, as well as, a leg up on your competition.
Customer demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (regarding travel time to work or the number of vehicles available), educational attainment, home ownership, employment status, and even location.”
The in-depth demographic analysis provides the window you need to understand the present and potential needs of your clients not just in your marketing approach, but also in which jewelry brands to carry and even the makeup of your store’s staff.
Current, accurate, reliable demographic data is far too valuable not to have at your fingertips as you weigh in on the important strategic plans for your store.
This information is considered “mission critical” for large, successful jewelry retailers and nationwide chains.
With that said, which small to medium sized store owner has the time to track down, compile and analyze the mountain of data? Is that how you want to spend your one day off a week?
This is where
Four Grainer
steps in.
We know where to find the most accurate data, analyze it, and provide the precise information you need to make informed decisions.
We start with the U.S. Government, Chamber of Commerce, and several other government agencies but that is merely the beginning.
While the government can give you a good bird’s eye view, we drill down to find out what the numbers are for your target market and your immediate neighborhood.
This involved data collection can only be achieved by well-respected companies like Melissa Data and others who specialize in the most accurate demographic data possible.
Four Grainer is uniquely positioned to handle the research and analysis of the demographic data for your business.
We have years of success in growing single and multi-store retail jewelry operations, and only accept projects from independent retail jewelers.
We understand the jewelry trade, and more importantly, the hard work, long hours, and personal sacrifices you have made over the years to make your independent jewelry store successful.
Contact us today to start planning this “mission critical” portion of your business.
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the process, discover your own unique potential.” Quote by John AmattStart Getting Results From Your Online Marketing Today!
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