Four Grainer

Jewelry Industry Management Consulting Firm

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    • Four Grainer – What We Do
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  • SERVICES
    • Brand Development For Jewelers
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    • Digital Magazine
      • Why Jewelers Need A Four Grainer Digital Magazine
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      • Your Four Grainer Digital Magazine Can Pay For Itself
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      • Four Grainer Digital Magazine Expands Jewelers Area Of Expertise
    • Jeweler’s Pen – Content, Email, Blog Service
      • Content Designed For Smartphones By Jeweler’s Pen
      • Mobile Optimized Content By Jeweler’s Pen
      • Readability Is Vital to Jeweler’s Pen
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  • CONTENT
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  • RADIO SHOW
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    • “Inside the Jewelry Trade” Radio Show
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Jewelry Industry Management Consulting Firm

Daily Content From Jeweler’s Pen

Daily Content From Jeweler's Pen
Jeweler’s Pen Is A Content Creation / Content Marketing Service Exclusively For The Jewelry Trade.

Jeweler’s Pen is a content creation/content marketing service developed exclusively for the jewelry trade.

We create jewelry content that builds your audience base and gives your clients a reason to visit your online platforms every day.

High-quality content is the key to reaching, influencing and ultimately selling jewelry clients today.

 

Professionally Written Content Drives Social Media Engagement And Powers Your Marketing Campaigns.

 

When you combine the optimized jewelry content with the impact of the “Four Grainer Digital Magazine” you significantly raise the perception of your store to that of an expert in the jewelry field.

 

Why “Content is King”

  • Adds Value.  Engaging content adds significant value to your entire social marketing program.
  • Keeps Your Clients Coming Back.  Content is what brings your clients back to your Jeweler’s Media Center, Facebook, and Twitter feed day after day.
  • Influences Online Rankings.  Optimized content contains media rich keywords which influence search engine rankings.
  • Today’s Marketing Strategy.  Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise.

 

Why Jeweler’s Pen Should Be Writing Your Content

–  We Write – You Focus On Your Business.  By having our writers create your content and post it daily, you can focus on growing your jewelry business.

–  Content Created Daily.  We provide content that energizes your social media platforms.

– Drives Traffic To Your Website.  Great content drives clients to your website, attracts natural links, and demonstrates your authority in the jewelry field.

– Keeps Your Clients Coming Back.  Regular high-quality content creation will keep your online visitors coming back for more, ultimately generating more quality leads for your business.

– Engaging Content.  The interactive Jeweler’s Media Center provides a wealth of relevant, engaging jewelry content for clients of all ages.

– Makes You The Expert.  The jewelry specific content we produce helps to define you as “The Jeweler of Choice” in the jewelry field.

– Builds Relationships.  Our high-quality content builds lasting relationships with your customers.

– Search Engine Optimized.  We determine which industry keywords will be naturally built-in to your blog posts, helping to boost SEO.

 

Four Grainer Logo 300x138Four Grainer delivers digital marketing that stands out, 

breaks through the clutter, and shows your jewelry brand

as the authority on jewelry today.

 

Why You Need Four Grainer For Your Digital Marketing.

  • We Listen To You.  Even with decades in the jewelry trade, we understand every jewelry brand has a unique story to tell.  We listen, ask questions and listen some more, until we truly understand your message.
  • “Turn Key” Program.  We develop the strategy, tactics, timing, and implementation of your digital marketing plan.  As the plan gathers momentum, we carefully analyze the analytical data and make the necessary adjustments to keep your marketing plan on track.
  • Exclusive To The Jewelry Trade.  Four Grainer only accepts digital marketing projects from those in the jewelry trade.  We know how to profitably grow jewelry stores because we have done it for years.
  • Considerable “Real World” Experience.  Every member of the Four Grainer team has spent years in the jewelry trade.  We have authored over 145 articles, various publications, podcasts, and training manuals for jewelers.  We encourage you to visit our Article Archives and our “Inside the Jewelry Trade” Radio Show Archives of Episodes.

 

“Jeweler’s Pen Advantage” Series
Daily Content Delivered
Daily Content Delivered
Connect With Your Clients
Connect With Your Clients

 

 

 

 

 

Content Designed For Smartphones
Content Designed For Smartphones
Mobile Optimized Content
Mobile Optimized Content

 

 

 

 

 

Readability Is Vital
Readability Is Vital

 

 

 

 

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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