The term “well made” is often used by jewelry associates to describe the cut of the diamond. What does it really mean? The Federal Trade Commission says that you cannot say that a diamond is well made “if it is lopsided, or so thick or so thin in-depth as materially to detract from the brilliance […]

The term “Four Grainer” as a weight measurement dates back to the early civilizations. It was vital for commerce that a standard is adopted for weight measurement, especially in the area of diamonds and rare gems. Early merchants looked to nature to provide that standard. They used rice, wheat, barleycorn, and carob seeds because they […]

Have you ever wondered what your client’s Top 10 complaint list would be? What do the clients that shop your store really wish don’t happen as they are pulling up to your front door? With the proliferation of message boards and complaint sites on the Internet, it has become easier than ever to see what causes […]