Let’s face it, with over 400 social media and social networking sites out there jewelry store owners need some sort of guide. Here is a light-hearted, fun example of some of the various social media sites out there, and how they are used.   Social Media Guide for Jewelers – Twitter:                                                           I’m wearing my new diamond […]

What is the role of social media in the marketing strategy of your jewelry store? Have you embraced social networking or are you still clutching tightly to your time-honored method of a few newspaper promotions and a scattering of magazine ads? Before you answer that question, lets first get the definition of a social networking site. […]

There are some essential plugins for your WordPress jewelry store site that you should be using right now. WordPress has exploded in popularity as both a Content Management System (CMS) and as a user-friendly blog. The real power of WordPress is the over 8,500 plugins available for use.   Many of these are free which is certainly […]