As a content-driven social media marketing firm for the jewelry trade, we are amazed at how many jewelers and jewelry brands are literally crashing their social media efforts on a daily basis. The damage they are doing to their brand shows up in lost sales, fewer results in their traditional media efforts, and a disconnected […]
Daily Blogging Is Vital For Jewelers
Daily blogging is one of the most valuable tools that jewelry stores have to engage with their clients and reach potential new customers. If you are running a jewelry website without a blog you are: – Missing out on opportunities to engage your clients – Are limiting your ability to attract new prospects – Lowering overall […]
More Older Adults On Social Media & Why Jewelers Should Be Happy
A report published by the Pew Research Center shows that the percentage of older adults on social media is growing rapidly. This news should make independent jewelers very happy and hopefully take away the last excuse for not developing a social media strategy for their business. You know that excuse, the one you hear at the major jewelry […]