Off-page search engine optimization is vital for jewelers who want to rank at the top of the search engine result page (SERP). Off-page optimization refers to all SEO techniques which do not require editing your website source code. Examples of on-page SEO would be; well-written articles, researched keyword Meta tags, simple, easy site navigation, internal […]
3 Black Hat SEO Techniques Jewelers Should Avoid
In the high stakes world of search engine optimization (SEO), there are 3 Black Hat SEO techniques jewelers should avoid. Black Hat SEO is a term used to describe the aggressive techniques and tactics that focus solely only on influencing Google search spiders. Often Black Hat SEO techniques are used by those who are looking for a quick financial return […]
Has Google’s Penguin Visited Your Jewelry Store’s Website?
On April 24th, 2012 a new algorithm for Google code-named Penguin was sent out across the world wide web. The question is posed, “Has the Penguin visited your jewelry store’s website?” Although Google claims that the new update has affected just 3 percent of websites, there have been multiple stories across the Internet of web […]