You can tell the minute a jewelry sales professional picks up the telephone. You can tell if they are having a good day or a bad day. Their tone and the energy behind the telephone greeting says it all. In sales, a mentally perceived bad day typically leads to lackluster sales. The positive energy behind […]
Selling Common Ground Before Bottom Line
Some associates in the jewelry trade try to go to the bottom line of a sales presentation before establishing common ground with their client. It is a common mistake replayed across jewelry stores every day. The client walks through the door, they are eventually greeted, led to what the clerk believes is the appropriate case, a […]
Persistence In Selling
Top performing jewelry sales professionals are persistent. They know you cannot be successful in jewelry sales if they just hold onto the rail, by always playing it safe. We are so fearful these days of falling down, that we have resigned ourselves to be happy with any sale, with down selling just to say we had a […]