There should be definite anchor points in your jewelry sales presentation. Research has shown that when information is presented people tend to remember the first portion and the last portion. The middle is quickly forgotten. This effect was first developed by Hermann Ebbinghaus in his work titled “On Memory: A contribution to experimental psychology. New York Teachers […]
New Empathy Closing Technique
Empathy as a closing technique can be a powerful tool in your jewelry selling arsenal. This approach can be used throughout your presentation to overcome objections in a non-confrontational way. The essence of the technique comes down to being willing to look at the objection from the client’s point of view. The classic reference to […]
Developing A Voice Mail Strategy
The reason some clients are not returning your telephone calls is that you don’t have a voice mail strategy. I get these types of voice mail messages all of the time, the unscripted rambling ones, the scripted no emotion ones, the nine o’clock in the evening ones, and my favorite, the absolutely-no-reason-you should-be-calling-me ones. We can do […]