Jewelry store myopia is a common occurrence in our trade. Nearsightedness, or myopia, as it is medically termed, is a vision condition in which close objects are seen clearly, but objects farther away appear blurred. Some in the business call it “tunnel vision” or “can’t see the forest for the trees”.   The truth is […]

What brands do for your jewelry store is a hotly contested debate right now. The discussion centers around a few key points for each side. The nonbranded camp points out the lower initial cost, greater availability to pick and choose, and the fact they are less apt to be price shopped on the Internet. The […]

What causes our jewelry clients to become dissatisfied with our store? To answer that question you have to look at what causes dissatisfaction. By definition, a client’s degree of satisfaction is the difference between their expectations and what they actually received.   For example, you go down to the Lamborghini dealership to buy a new […]