Is your jewelry store stuck in the middle of the pack? Where are you positioned in your community, more importantly, where do your clients see your store? Is the consensus that you are a low priced value leader? Are you the leading fine jewelry location in the area or are you attempting to carve out your niche somewhere in the […]

You may not be aware of the “Butterfly Effect in your jewelry store every day. The theory was developed by Edward Lorenz (May 23, 1917 – April 16, 2008) who was an American Mathematician and pioneer of chaos theory. In essence, the effect states that a small change at one place in a nonlinear system can result […]

Jewelry stores need traffic counters for a multitude of reasons. Have you wondered how effective that last ad campaign was at driving traffic into your store? Is your store’s sales growth based on more clients through the door or the fact that your sales team is closing more sales?   Gut level guesses and hunches are often notoriously […]