A well-written mission statement provides clarity for your clients and your team. Your mission statement is the foundational opportunity to define your business. The statement answers the questions of who your company is, what you do, what you stand for, and why you do it. It articulates the organization’s essential nature, its values, and its work.   […]

What is the mission statement for your jewelry store?  How important is it, and do you really need one? We have all seen jewelry stores whose purpose we never quite understood. We know where their store is located and that they are trying to do something, but we are not quite sure what. Their advertisements lack a consistent […]

Do you have “clerks” in your jewelry store? Chances are you do and that is why your store’s volume has leveled off. After a while, it gets easy to spot the clerks from the sales professionals the minute you walk into the store. The telltale signs are evident even before you look at their sales […]