To say that technology is changing the way our client’s shop is an understatement. Consider the study that Google, in partnership with Ipsos OTX MediaCT, an independent marketing research firm, conducted in late 2010 to gain a better understanding of smartphone consumer behavior. They interviewed over 5,000 U.S. online adults (18 – 64 years […]
Do You Know Your Three Types Of Clients?
There are three distinct types of clients that come to every jewelry store across the country. We may know them instinctively but probably haven’t given much thought as to how to maximize their individual opportunities. Dr. Paul Wang of Northwestern University is widely known for his identification of the three main business consumers. Do […]
Sinking Your New Jewelry Product Line Launch
These horrible new jewelry product line launches have got to come to an end. Over the years I have seen many expensive product line launches sink into the unforgiving financial sea. With diligence, perseverance, and the aid of technology this generation has been able to overcome pastel polyester leisure suits, disco music, and the beanie babies […]