Is the Internet holding back your jewelry store’s sales? For many independent jewelers, the Internet has now become a stumbling block to significant sales growth and the ability to expand its market share. Their store’s web site is merely an electronic signpost or just another listing in the Yellow Pages. If you’re not harnessing the […]
Clients Hear What They See
Every day clients walk into your jewelry store and hear what they see. In an age of high tech communication and sophisticated media distribution, our clients are bombarded with a skillful ad program to shape their impression of our team and our jewelry store. Perhaps it is human nature, or more likely, the torrential […]
Seeing The Big Picture In Your Jewelry Marketing Strategy
In our quest to analyze every aspect of a store’s jewelry marketing program, we may be missing the big picture. With the various tools at our disposal, we can analyze every little nook and cranny of our marketing strategy. When it comes to the performance of our web site, for instance, Google Analytics can tell […]