Calculating an advertising budget for your jewelry store is vital to your store’s overall growth strategy. The key point to remember is that sales are a result of marketing efforts, not the other way around. By developing a realistic advertising budget you are setting your store up for future sales success. Regardless of which method you use to […]

Does your jewelry store have an advertising budget? Those in the corporate jewelry trade would scoff at the question but unfortunately, research shows that less than half of all independent jewelry stores have an advertising budget in place at the beginning of the year. How can that be?   Something as vital to the survival of […]

“Positioning” your jewelry store is foundational to the long term success of your business. The unfortunate part is that few if any independent jewelers clearly understand what positioning means and fewer still know how to start the process.   Let’s start off with the definition: – Positioning. The positioning or what is sometimes referred to […]