What are the marketing plan components for your jewelry store? Granted you realize the importance of a well defined, executable marketing plan, but what is the general outline to get you started? Good question and fortunately we have good answers. First off, developing a marketing plan gives you the opportunity to sit down and evaluate what worked […]
Marketing Plan Objectives For Your Jewerly Store
What are the marketing plan objectives for your jewelry store? Long gone are the days when you could run a few newspaper ads along with a handful of glossy magazine advertisements and call it a day for your marketing plan. The times have changed and so has the options available to reach your target market more effectively. […]
Jewelry Store Marketing Basics
Understanding jewelry store marketing basics is needed now more than ever by independent jewelers. Granted, being an independent jewelry store owner/manager can seem like a daunting task. You have to be well versed in a whole host of specialties if you expect your store to flourish in these challenging economic times. Nowhere is there more […]