How does Virtual Diamond Boutique really work and is it worth it for jewelry vendors and retailers? Can jewelers and vendors easily take professional quality photographs on this platform? Is it hard to use and can you create your own jewelry mobile app? Our featured guest this week is Liz Stamm, the Director of Business…

How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about?   Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…

Is it possible to successfully start a retail jewelry business today?  Why did DeBeers have to launch their Lightbox man-made diamond line last year?  Jewelry concept vs jewelry product, which is more important? Ben Janowski, the founder of Janos Consultants, has been providing service to the jewelry industry for the past two decades. Clients have…