Four Grainer

Jewelry Industry Management Consulting Firm

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Jewelry Industry Management Consulting Firm

Brand Development For Jewelers

Jewelry Stock Turn Killers
Does Your Jewelry Brand Stand Out Or Are You Just Like Everybody Else?

Does your jewelry brand stand out or are you just like everybody else?

What makes your jewelry brand unique in a positive way?

 

Jewelry brand development is about having each part of your brand’s message working together flawlessly.

It’s about aligning your business process and communication (internal and external) with your business goals.

It’s about creating a deep bond with your customers to the point where they prefer your jewelry store over any other jewelry store.

Your brand becomes relevant in their lives.

 

Without a clear brand image, your marketing message doesn’t resonate with your clients.

You end up spending money on marketing that has no clear message and ultimately gets brushed aside in today’s noisy world.

More than any other problem facing jewelry store owners in their marketing is that they can’t explain why they’re in business and the real purpose they serve.

 

Branding Comes Down To Two Simple Questions:

1 – What makes your jewelry brand different from any other jewelry brand?

2 – We’re the only ones who _____________?

 

Brand Development
Branding Separates You From The Competition

If you aren’t the only source of something – anything – then you are, replaceable, dispensable, and interchangeable.

Consumers can easily swap you for another jewelry brand – any brand – the Internet.

If you can’t quickly answer those two questions, then you are left with a “features and benefits” style of marketing that doesn’t make an impact today, or you have to advertise hyper-inflated prices, and then take deep discounts and live on razor thin margins.

We know the problems you face, and we have the solutions that get results.

We use a five-step process that aims to define what your jewelry brand stands for precisely – it’s goals, it’s personality, the emotions you want people to experience when they come into contact with your jewelry store, and a clear conveyance of that identity through a positioning statement.

 

Four Grainer’s Five-Step Process For Brand Development

  • Vision Statement – What you want your jewelry brand to be in the future.  Aspirations and inspirational.
  • Mission Statement – Defines the purpose for your jewelry brand.  Simple, straightforward, and easy to grasp.
  • Essence – The intangible emotions you want your customers to feel when they experience the brand.
  • Personality – The application of human characteristics to your business.  Usually one or two words.
  • Value Proposition – Articulates your product or service’s unique value, and how it benefits customers.

 

With decades in the retail jewelry business, we are uniquely positioned to guide you through the entire brand development process for your store.

We know that without first understanding what makes your jewelry brand unique, all of your marketing efforts will fall short.

Contact us today, so we can start working with you to develop your jewelry brand identity.

 

Four Grainer Logo 300x138Four Grainer delivers digital marketing that shows your jewelry brand as the authority on jewelry today.

 

 

Why You Need Four Grainer For Your Digital Marketing.

  • We Listen To You.  Even with decades in the jewelry trade, we understand every jewelry brand has a unique story to tell.  We listen, ask questions and listen some more until we truly understand your message.
  • “Turn Key” Program.  We develop the strategy, tactics, timing, and implementation of your digital marketing plan.  As the project gathers momentum, we carefully analyze the analytical data and make the necessary adjustments to keep your marketing plan on track.
  • Exclusive To The Jewelry Trade.  Four Grainer only accepts digital marketing projects from those in the jewelry trade.  We know how to profitably grow jewelry stores because we have done it for years.
  • Considerable “Real World” Experience.  Every member of the Four Grainer team has spent years in the jewelry trade.  We have authored over 145 articles, various publications, podcasts, and training manuals for jewelers.  We encourage you to visit our “Inside the Jewelry Trade” Radio Show Archives of Episodes.

 

Jeweler with clients
Contact Us Today!

Four Grainer Business Services Series

– Brand Development For Jewelers

– Market Research Is Vital To A Jeweler’s Success

– Why Jewelers Need A Four Grainer Digital Magazine

– Jeweler’s Pen – Content, Email, Blog Service

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

Get To Know Us Better

  • Contact Us
  • Get Behind-The-Scenes Access To The Show
  • How To Drive Traffic To Your Jewelry Store
  • Listener Testimonials
  • Media Kit for Podcast
  • What We Do

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