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FREE audiobook sample at the bottom of the page!
Headline: Potential Options
Option 1 – “Need More Foot Traffic Today? Two Year Study Has The Answers”
Option 2 – “New Jewelry Marketing Program Drives Real Traffic For Less Than $20 Setup.”
Option 3 – “Millennials & Foot Traffic. How To Get Both”
Option 4 – “Is Your Jewelry Store Being Left Behind? Driving Millennial Traffic”
Option 5 – “Drive Real, Measurable Foot Traffic Without Social Media or Computers”
Option 6 – “Drive Millennial Traffic, Get Free PR, Increase Sales. We Share The Secret”
Option 7 – “A Jewelry Marketing Plan ANYONE Can Use To Drive Traffic”
Option 8 – “Jeweler Develops Marketing Plan That Drives Traffic & Millennials”
Option 9 – “Finally, A Marketing Plan That Drives Sales, Traffic, & Millennials for $20.”
Option 10 – “Millennial Marketing Magnet For Less Than $20.”
Subheadline:
“How to Take Control of Your Marketing to Earn Trust, Devotion, and Traffic Forever.”
Photos Links and Image Sizes: Photo / Image Links
Book Information:
The “Actively Involved Marketing” (A.I.M.) program developed by Four Grainer is a new, clean-sheet, disruptive marketing plan designed for jewelers. The program was tested in a brick & mortar jewelry store for two years and does not need social media, computer experience, or traditional marketing (TV, radio, magazine, or newspapers). Over the two years, 732 additional people from the local community came into the jewelry store. Of those,
36% / 265 of those people had never been in the store before,
47% / 342 hadn’t been in the store in over a year; for many; it was 3+ years.
17% / 125 had visited within the year and came back to the store because of this program.
The store received the name, address, telephone number, and email address of each of these 732 people for future marketing efforts.
- 42% / 307 of the 732 the program drove to the store were Millennials. Of the 307, 84% / 258 had never been to the store before.
The total cost of this 100% measurable marketing plan over the two years was $1.57 per person through the front door. As a side note, the first year the sales generated exceeded the cost of the program! The “A.I.M.” program costs less than $20.00 initially and can be set up by anyone in just a couple of hours.
How does the “Actively Involved Marketing” (A.I.M.) program work? When local 501(c)3 charities approached the jewelry store for a donation, we told them we would be thrilled to give them as large of a gift as they would like. There were only three stipulations. One: The amount of our donation was directly tied to the number of supporters the charity could bring into our store. Two: The supporters would have to sign a book to verify they had indeed visited the store. They would have to supply their name, address, telephone number, and email address. Three: They had a 30-day window to encourage their supporters to visit the store. The more the charity could rally their supporters, the more the jewelry store would donate in the form of a retail gift certificate or merchandise. Each 501(c)3 charities sent several email blasts to their supporters, mentioned the store repeatedly on their various social media platforms, and held meetings to rally as many of their supporters as possible to visit our store to sign the book. The sheer amount of free PR, positive word of mouth advertising, and social media impressions generated were staggering, especially considering we only ran the program less than nine months each year.
The Book Outlines:
- The daunting task jewelers have in getting their brand message out to their clients. (Chapter 2)
- Frequently asked questions about the program. (Chapter 4)
- What the staff and clients said about the program. (Chapter 5)
- Step by step setting up the program. (Includes downloadable PDF for the forms) (Chapter 7)
- How much to donate per person (ROI) and the actual results from the store. (Chapter 9)
- A bonus chapter for jewelers – “How to Mine Your Client Base For Easy Profit Today.”
Book Quotes:
- “Most brick & mortar jewelry stores cannot come anywhere near their marketing objectives due to limited budgets, lack of knowledge of how to coordinate the tools at their disposal, and the nature of the rapidly evolving landscape.”
- “The marketing struggle brick & mortar jewelry stores face today is real; the solution is here.”
- “Clients don’t care about how much you know until they know how much you care.”
- “Social media won’t save today’s jeweler, only clients through the door will.”
- “Stop chasing Likes and Followers; people need a real reason to visit your store.”
- “Millennials don’t care about your traditional marketing, but they are passionate about charities.”
- “Results that are 100% trackable drives Millennials into your store, and costs less than $20 to set up? No brainer!
- “Imagine, a marketing program that is 100% trackable and not only pays for itself but made a profit the first year!”
- “Either start driving real foot traffic to your jewelry store today, or start your Going Out of Business sale tomorrow.”
- “Jewelers were the social media hub of the community; we’ve lost our connection; thus, we’ve lost our relevance.”
Author Bio:
Rod Worley is a jewelry business strategist, public speaker, podcaster, narrator, and author. In his free moments, he is an ardent Pittsburgh Steeler fan. After 25 years of lining his walls with awards, plaques, and accolades in the retail jewelry trade, he turned pro in the summer of 2011 by launching Four Grainer LLC.
Four Grainer is a full range, results-driven, jewelry industry-exclusive consulting firm. Their core mission is to solve its clients’ toughest challenges by providing unmatched services in strategy, consulting, digital marketing, and operations. At Four Grainer, they take an innovation-led approach to help single and multi-unit clients “imagine and invent” their sustainable future today.
In April 2014 Four Grainer launched “Inside the Jewelry Trade” Radio Show featuring Rod as the host. The podcast quickly grew to reach an audience of over 175,000 in 160 countries worldwide. Featured in JCK, and other magazines, the show is recognized today as the online voice of the U.S. jewelry industry.
Socially he’s an aficionado of microbrews and authentic barbecue. Rod recommends you enjoy both while reading his latest book, A Reason to Chant, Jewelry Trade Edition. As a public service announcement: You are always encouraged to read responsibly.
Future Releases:
“A Reason to Chant” is the first of a three-book series for independent brick and mortar stores designed to drive traffic, and spread their brand message throughout their local community.
The next book due out in November 2017 is, “Chant to Be Heard” which answers two questions, “How can I increase traffic to my store even more?” and “Now that I have a perpetually growing email list, how do I use it to drive sales and awareness?”
The final installment in the series is titled, “Power Chant for Success” Here we expand the success of both books to such a peak that the community is advertising for your store. Look for the final installment in the Fall of 2018. All three books are written to successfully grow the foot traffic and brand awareness of any brick & mortar business.
Each book will have a “Jewelry Trade Edition” written exclusively to aid those in our beloved jewelry industry.
Contact Details
- Direct Cell: 678-451-8854
- Recording Studio / Office: 678-500-9378
- Website: fourgrainer.com
- iTunes: Inside the Jewelry Trade Radio Show. *Download our free iTunes and GooglePlay podcast app
- LinkedIn: RodWorley
- Twitter: FourGrainer
- Pinterest: FourGrainer. *23,000 fans and growing
Where to Purchase
Link to the paperback, Kindle, and audiobook editions: “A Reason to Chant” Jewelry Trade Edition.”
*** Audiobook available on iTunes, Amazon, and Audible.com.