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Jewelry Industry Management Consulting Firm

Jewelry Industry Management Consulting Firm

Liz Stamm – Director of Business Development For Virtual Diamond Boutique

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Liz Stamm – Director of Business Development for Virtual Diamond Boutique

How does Virtual Diamond Boutique really work and is it worth it for jewelry vendors and retailers?

Can jewelers and vendors easily take professional quality photographs on this platform?

Is it hard to use and can you create your own jewelry mobile app?

Our featured guest this week is Liz Stamm, the Director of Business Development for the Virtual Diamond Boutique answers these and other questions on this episode.

Clickable Show Notes

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Question #1  – First off, I just wanted to say thanks for taking time with us at the Atlanta Jewelry Show, really appreciate it. Before we get into the various benefits of the Virtual Diamond Boutique, we saw that you’re quite the veteran of the jewelry industry.  Can you share a bit of your back story and how your path brought you to the Virtual Diamond Boutique, and how those experiences have prepared you for this position?  Timestamp:  [3:35]

Question #2  – Let’s get right into the Virtual Diamond Boutique.  Specifically, what is it, why was it created, and what problem does it solve for retailers, vendors, and dealers alike?  Timestamp:  [6:46]

Question #3  –  Virtual Diamond Boutique is more than just for diamonds.  You’ve got expandability built in for other product categories as well. What else can users expect to see on the app besides diamonds?  Timestamp:  [12:21]

Question #4  – We often say that jewelers should invest in their business, not their inventory.  Too many independent jewelers are saddled with tons of inventory and very slow stock turn. How does VDP’s powerful virtual showcase increase stock turn thus freeing up much-needed cash and ultimately increase bottom-line profit?  Timestamp:  [15:54]

Question #5  – One of the questions we often get asked is how to take a decent jewelry photo.  Many believe that you need to spend thousands of dollars on equipment, but VDP has come up with an innovative solution.  I hope you can take a few minutes and talk about “360-degree imaging and professional photography with Studio-In-A-Box.”  Timestamp:  [18:39]

Question #6  –  One feature that we want to hear more about is the “Create Your Own App” feature.  Can independent jewelers really create their own mobile app?  If so, can you share a brief Q&A on the common questions you get asked about this feature?  Timestamp:  [23:38]

Question #7  –  Just mention the word “Technology” and most independent jewelers get nervous and I’m sure when you begin to explain your platform, it’s no different.  What overall questions do you get asked most about the Virtual Diamond Boutique from jewelers and vendors?  Timestamp:  [30:18]

Question #8  –  What changes in the diamond market have you seen since the launch of the Virtual Diamond Boutique?  And are there thoughts of adding lab-grown diamonds, moissanite and other categories to the platform?  Timestamp:  [36:04]

Question #9  –  Liz, you’re at all the major jewelry shows across the country, where you’re talking to jewelry vendors and buyers continually.  I’m sure you get a feel for where the U.S. jewelry industry is going.  How do see the jewelry trade changing in the next five years?  Timestamp:  [40:34]

Question #10  –  We’ve covered a lot of ground today, but is there one question that I should have asked you, but didn’t?  Timestamp:  [45:53]

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