Four Grainer

Jewelry Industry Management Consulting Firm

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    • “Inside the Jewelry Trade” Radio Show
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Jewelry Industry Management Consulting Firm

Media Kit for Inside the Jewelry Trade Radio Show

Your marketing will make a direct, personal connection with your target audience.

A wise man in marketing once said, “Keep it simple, keep it focused”

Good advice for marketing, business, and life in general.  You are three minutes and 49 seconds away from having all the facts and stats a decision-maker needs to make an informed decision about joining us as an advertising partner for our show.

Who You’re Working With

  • Everyone on our team has lived and breathed the retail jewelry trade their entire career.  We know what advertising truly works at the sales register and which ones are just expensive fluff pieces.  Yours will be specifically tailored to have an impact.
  • We’ve written 140 jewelry related business articles, authored two marketing books, and two audio books while also producing over 50 jewelry industry podcasts.  We clearly know what it takes for your brand message to get results with your target audience.

Audience Demographics

After four years of feedback from our audience, not to mention surveys, polls and talking with listeners at the various Trade shows, we have a crystal clear understanding of who listens to our show.  Our audience is laser-focused and eager to know more.

Over 95% of our listeners are working every day in the jewelry industry.

Group One.  Mid 20’s to mid 30’s.  Their just getting into the Trade, many are senior sales leads, entry-level store managers, next-generation store owners.  Hungry to learn, eager to apply our show’s knowledge to advance their careers. They understand podcasting and embrace technology as a fact of life.  20% of our audience.

Group Two.  Late 30’s to late 40’s.  Middle management/Regional level and second/third tier jewelry wholesale people.  They’re trying to fill in the knowledge gaps because there is no one around to mentor them to the next level.  They don’t have time to go the trade show seminars but will listen to our show while working out, cooking or commuting.  30% of our audience.

Group Three.  50’s to late 60’s.  C-suite executives, store owners, and elite salespeople. One podcast, one product endorsement at this level can change a vendor’s fortunes.  The listeners at this level understand the need for continued learning and seek out elite thought leaders whenever possible.  You see them at keynote presentations and seeking out training seminars.  They are clearly the most powerful and most devoted of our listeners.  Our free podcast app is on their phone so they never miss an episode.  50% of our audience.

Show Stats & Facts

Downloads

  • Over 300,000 individual downloads in four seasons.
  • Over 150,000 hours of content consumed.
  • We’ve been heard in 167 countries worldwide.
  • The average podcast in the U.S. gets 150 downloads per episode after 30 days, we get well over 300 downloads the moment we hit send.
  • 82.7% of all downloads are done over a mobile device.
  • Top 10 countries for downloads.  U.S. accounts for 81.9% of downloads followed by Canada, Australia, U.K., India, Germany, Republic of Korea, China, Sweden, and Hong Kong.

Episode Averages

  • 2,900 to 3,500 downloads in the first 30 days of release,
  • Evergreen content:  Episodes still receive 50 to 150 downloads every month afterward, even four years later!
  • Top performing episode is Matt Stuller’s 25,000 downloads in the first five months after release and still growing.

Listen Through Rate

  • The average podcast in the U.S. has a 60% to 80% listen through rate.
  • We average 78% to 94% on a rolling 60-day average.

– IAB Compliant Numbers.  What does that mean?  The Interactive Advertising Bureau (IAB) is the entertainment industries most stringent measurement of downloads.  Think NPR, iTunes music downloads, Nielsen Ratings, etc.  The IAB compliance takes out all of the computer bots and false downloads.  They are the pure numbers the entertainment industry uses.

 

Advertising Packages

–  30 second pre-recorded bumper (commercial for your brand) that is inserted near the two to the three-minute mark of the show.  We can recommend companies that can produce a professional bumper with music and voice-over talent for you. Due to the evergreen quality of our show’s back catalog, it’s not uncommon for an episode to be downloaded hundreds to thousands of time a year for years to come.  The cost to insert your pre-recorded bumper is $2,500 per episode

–  Two 30 second host spoken endorsements.  Clearly the most powerful in nature because they are personal endorsements from the trusted host.  We work with you to develop the verbiage and brand message.  The result is a seamless conversational style that is powerful and personal.  The cost for two host spoken endorsements is $3,750 per episode.

 

Bottom Line

Our podcast show engages listeners in a way that traditional media simply can’t, nor ever will.

When we speak in a listener’s ear, it feels as if they’re being spoken to more directly, and your brand message is meant for them.  Audience members form relationships with us and those who advertise their brand message on our platform.  Unlike traditional media, our show goes ANYWHERE the listener goes.

As a result, many listeners say that our podcast becomes a part of their routine, whether it be their commute, exercise regime, housecleaning or other rituals.  Because they can listen while doing other things, they consume more of the content.  They are engaged intellectually and emotionally with the content, not just flipping through a magazine at the page after page of glossy mind-numbing ads.

You know deep in your heart the best advertising is word-of-mouth advertising.

All the information is in your hands now.  We know you’ll make the right decision.

Thank you for your three minutes and 49 seconds, talk to you soon!

Contact Us Today

 

All Of Our Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

Get To Know Us Better

  • Contact Us
  • Get Behind-The-Scenes Access To The Show
  • How To Drive Traffic To Your Jewelry Store
  • Listener Testimonials
  • Media Kit for Podcast
  • What We Do

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