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Linda Carlson is a Seattle marketing consultant who brings a vast knowledge of marketing wisdom and common sense to this podcast episode.
Linda is a much sought-after speaker on marketing communications, publishing, and regional history.
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She combines her MBA from Harvard Business School, with a down-to-earth, concise approach for business advertising in today’s fragmented media world.
In addition to publishing over a dozen books, her articles on publishing, including distribution and marketing, appear monthly in the magazine of the Independent Book Publishers Association.
Her latest book is titled, “Advertising with Small Budgets for Big Results: How to buy a print, broadcast, outdoor, online, direct response & offbeat media” was published in March 2014″.
The book includes detailed outlines for brainstorming and organizing media relations, personal sales, networking, and traditional and new media advertising campaigns.
Mentioned In The Show & Links.
Official Linda Carlson website: Linda Carlson.com
Linda Carlson’s books on Amazon: Amazon.com
Social media platforms for Linda: Twitter Facebook LinkedIn
Recent Magazine Article – “Success by Association” – Article published in INSTORE magazine
More About “Inside the Jewelry Trade” Radio Show.
This is the online radio show devoted to jewelry store owners, the jewelry trade, and those who want to get a rare glimpse behind the curtain into the $80 billion dollars a year U.S. jewelry and watch industry.
We give you access to jewelry designers, vendors, successful store owners, and those who have the proven expertise you need to move your jewelry business forward right now.
This radio show is for those in the jewelry trade who expect more from their business and want to cut through the clutter to find out what really works.
Mission Statement: Simply to be a conduit of relevant information that strengthens and elevates the jewelry trade in the competitive global luxury market.
Our “Inside the Jewelry Trade” Radio Show Episodes
The host of “Inside the Jewelry Trade” Radio Show – Jewelry Business Strategist – President of Four Grainer LLC. Author of the business books “A Reason To Chant,” and “A Reason to Chant – Jewelry Trade Edition.” Rod lives in Atlanta with his wife and two almost-human cats.