Four Grainer

Jewelry Industry Management Consulting Firm

  • ABOUT
    • Four Grainer – What We Do
    • In The Trade Publications
    • Four Grainer Selected As Jewelry Expert For Coleman Research
  • SERVICES
    • Brand Development For Jewelers
    • Market Research Is Vital To Jewelers Success
    • Digital Magazine
      • Why Jewelers Need A Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Attracts, Engages & Retains Clients
      • Your Four Grainer Digital Magazine Can Pay For Itself
      • Special Programs For Your Four Grainer Digital Magazine
      • Four Grainer Digital Magazine Expands Jewelers Area Of Expertise
    • Jeweler’s Pen – Content, Email, Blog Service
      • Content Designed For Smartphones By Jeweler’s Pen
      • Mobile Optimized Content By Jeweler’s Pen
      • Readability Is Vital to Jeweler’s Pen
      • Daily Content From Jeweler’s Pen
      • Finally Connect To Your Clients With Jeweler’s Pen
  • CONTENT
    • Business Success
      • Business Analysis
      • Marketing Success
      • Recruiting / Retention
      • Sell Now!
      • No Selling Slumps
    • Social Engagement
      • Content Marketing
      • Email / Newsletter
      • Facebook
      • Pinterest
      • SEO Optimization
      • Social Media
    • Skill Development
      • Skilled Communication
      • Leadership Power
      • Owner’s Corner
      • Thoughts of the Day
  • RADIO SHOW
    • Episode Archives
    • “Inside the Jewelry Trade” Radio Show
    • Considering Being A Guest On “Inside the Jewelry Trade” Radio Show?
    • F.A.Q. for “Inside the Jewelry Trade” Radio Show
    • Interview Prep for “Inside the Jewelry Trade” Radio Show
    • Your Audio Equipment Options for “Inside the Jewelry Trade” Radio Show
    • How To Do A Shout Out On “Inside the Jewelry Trade” Radio Show
    • Why Advertise on “Inside the Jewelry Trade” Radio Show?
  • CONTACT US
    • Contact Us
    • Donation Request Form
    • Be A Contributing Author For Four Grainer

Jewelry Industry Management Consulting Firm

2014-01-19

Four Easy Ways Jewelers Can Strengthen Their Email

Four Easy Ways Jewelers Can Strengthen Their Email
Four Easy Ways Jewelers Can Strengthen Their Email

Every day jewelers use email to interact with their clients.

Most of us feel comfortable using email, but are you getting the most out of it?

Have you ever asked yourself why your client didn’t respond or even open your email?

Fortunately, there are four easy ways jewelers can strengthen their email, but before you send your next email, take a moment to consider these facts.

 

Email Facts You Need To Know Today

– The average professional gets over 300 e-mails a week.

– People consume 63,000 words of new information a day, the equivalent of a novel.

– More than 43% admit ignoring complex or lengthy e-mails within the first 30 seconds.

– More than 70% say they ignore half the e-mails they get every day.

 

With those facts, it is easy to see how your email can be overlooked, or worse yet, simply deleted before it is even read.

Given how important email and email marketing/newsletters are to the success of jewelers today, the obvious question  is, “How can we build up our open rates?”

The answers are easier than you think.

 

Four Easy Ways Jewelers Can Strengthen Their Email.

1.  Grab Their Interest With The Subject Line.

– The best email subject lines are short, descriptive, and provide the reader with a reason to explore your message further.

– The general rule of thumb in email marketing is to keep your subject line to 50 characters or less

– Obviously avoid spam words, but also avoid these three words that won’t trigger a spam filter, but will negatively affect your open rates. They are: Help, Percent Off, and Reminder

 

2.  Keep It Short, Sweet, And To The Point.

– Given the facts we stated above, it is obvious that time is of the essence, so cut out any needless words.  Less is more here.

– Try to limit your email to no more than 100 words which are about two small paragraphs.

 

Mobile Optimized Content By Jeweler's Pen
Mobile Optimized Content By Jeweler’s Pen

3.  Write It For Your Smartphone.

– 75% of smartphone owners are “Highly Likely” to delete emails they can’t read on their phones.

– Make use of white space, while avoiding blocks of text.  Look at this article as an example of white space and how quickly optimized content can be visually scanned.

–  For greater insight into how to optimize your content for mobile consumption check out this article:  Mobile Optimized Content by Jeweler’s Pen

 

4.  Reread Before Sending.

– It sounds like a no-brainer, but take the time to double-check grammar and content.  Read it aloud to check for overall content flow.

– Strive to be a better writer with each email, with regards to content, brevity, and clarity.

– Have someone proofread your email whenever possible.  You would be surprised at the number of issues that could be avoided with this one step alone.

 

The payoffs for higher open and response rates for email are considerable for your jewelry business.

Even a 10% increase in these rates can mean a measurable increase to your bottom line profit.

Competition is too fierce, profits are too tight, to not do everything possible to enhance your email.

Use these four easy email tips today to strengthen your email and stay ahead of the competition.

 

Our “Inside the Jewelry Trade” Radio Show Episodes

0.75x
1x
1.25x
1.5x
2x
0:00
...
menu
  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show
Get Our FREE AppShare
Apple PodcastsGoogle PodcastsLeave a ReviewDownloadSubscribe via RSSSubscribe on AndroidListen in a New WindowSoundCloudStitcherSpotifyPlayer Embed

Rod Worley
Rod Worley

The host of “Inside the Jewelry Trade” Radio Show – Jewelry Business Strategist –  President of Four Grainer LLC.  Author of the business books “A Reason To Chant,” and “A Reason to Chant – Jewelry Trade Edition.”  Rod lives in Atlanta with his wife and two almost-human cats.

Article by Rod Worley / Email / Newsletter / business communication, Email

All Of Our Episodes

Play / pause
0:00
0:00
0:00
menu
  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

Get To Know Us Better

  • Contact Us
  • Get Behind-The-Scenes Access To The Show
  • How To Drive Traffic To Your Jewelry Store
  • Listener Testimonials
  • Media Kit for Podcast
  • What We Do

Subscribe To Our Podcast

Apple PodcastsAndroidby EmailRSS

© Copyright 2012 - 2024 Four Grainer · All Rights Reserved